The two SA events were organised by Robe's SA distributor DWR, whose team of MD Duncan Riley and director Nic Britz was joined by Robe's sales director Harry von den Stemmen and technical sales manager Ond?ej Hegar. For the first launch event in Cape Town, Robe's CEO Josef Valchar also jetted in.
The Cape Town event took place at the Grandwest Arena, a venue chosen as it was important to demonstrate in a large space so guests could appreciate the power - a staggering 250,000 lux at 5m - and throw capabilities of the BMFL Spot.
A constant stream of visitors all day heard a brief introduction to the technical features followed by a presentation highlighting how the BMFL Spot has already been used on several high profile events this summer - the Glasgow 2014 Commonwealth Games Opening and Closing Ceremonies in the UK (LD Tim Routledge); the launch of superstar DJ David Guetta's new live show at the Global Gathering EDM extravaganza in the UK (LD Jonathan 'Leggy' Armstrong); the glittering Teen Choice Awards in Los Angeles (LD Tom Kenny) and in Arena 13 at the 2014 Tomorrowland dance experience in Boom, Belgium.
Following that, everyone had the chance to get close-up to the fixtures.
Two days later the DWR and Robe demo teams reassembled at the Joburg Theatre in Braamfontein, downtown Johannesburg for another lively session with the team.
This time over 100 people rocked up over the course of the day, all keen to see the hugely anticipated BMFL Spot in action - and make an informed assessment about its abilities and value.This included a contingent of 12 from Durban who flew up specially.
Duncan Riley reported, "We expected a lot of interest, but the response was incredible - way beyond our expectations. It was important to show the BMFL Spot in a large space and once you opened the shutter everyone could see for themselves what all the noise has been about."
(Jim Evans)
