Robe confirms Colombian distributor
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Based in Bogota the vibrant capital of Colombia, AV Com is well known in the world of professional broadcasting, video and installations, and “ideally placed to move Robe forward in this key LATAM country,” says Guillermo Traverso, Robe’s regional sales manager for Latin America.
AV Com was founded in 1999 and is headed by Camilo Aranguren who has been in the show and entertainment industry all his working life since the age of 19. AV Com has a reputation as a top-level supplier to leading rental companies and installation projects. They already have several premium audio and video brands in their portfolio, including L-Acoustics, Avid, Sennheiser, Focal and Grass Valley and had been looking for some time for the right moving light brand to add.
“I have been watching Robe with interest for around the last four years” reveals Camilo, “I think the products are a perfect fit for our entertainment lighting division and for our customers in the various sectors.”
He thinks that Robe’s current product range will be ideal for the rental and staging, theatre and corporate event markets plus others.
There is intense competition in Colombia from cheaper Asian products, but Camilo is confident that the time is right and the market robust enough for the success of a quality product with an excellent reputation. “Robe’s luminaires are all extremely well designed, engineered and built to last – you get what you pay for and these are the best! We look forward to growing and maintaining Robe’s market in Colombia.”
He adds that as a young brand, he appreciates the enthusiasm and zeal of Robe, and the fact that it is independently owned and controlled will make decision-making and ongoing commercial operations flexible and straightforward.
(Jim Evans)
