One of the world's leading auto expos, IAA 2013 is being staged at the Frankfurt Messe, 10 - 22 September 2013.
The different stands have been designed by some of the leading creative practices in the country, and the fixtures supplied by a number of the primary German rental and dry hire companies.
The preparations started months ago with Audi constructing its own temporary exhibition Hall - Agora - especially for IAA; and Mercedes Benz building a three-level high showroom into the famous Frankfurt 'Festhalle', more usually a host to large scale concerts. The Frankfurt Motor Show - powered by the prestigious German Manufacturers - is also a leader in innovation and technical production excellence.
Robe's LEDWash - available in 300, 600, 800 and 1200 variants - has established itself as a firm favourite for auto show lighting designers, who like its high quality homogenised light output, excellent range of colour temperature whites and cool running, which helps keep the environments comfortable without needing excessive air-con.
The Volkswagen "family" with Skoda, Seat, Lamborghini and Bentley is located in Hall 3, with the impressive VW section occupying half of the hall. VW is launching its new electric vehicles - the e-up! and the e-Golf - and lighting for the stand has been designed by rgb gmbh studio für lichtgestaltung und technische konzeption from Essen.
The lighting rig includes 930 of Robe's LEDWash 800 units which are illuminating the booth's architectural elements. Around 68 x LEDWash PureWhites were also in action, some of which were lighting the scenic wind-turbine set around the e-Up! A further 49 x LEDWash 1200s were used for illuminating the stage during VW's press conference.
All the lighting equipment is supplied by Salzgitter based rental company Rockservice in co-operation with other leading German dry hire companies.
Lighting designer Miko Schmidt from creative agency 4 to 1 Scale from Cologne has imagineered the lighting design for the Audi stand which showcases their new Cabrio S3 amongst many other vehicles.
The dramatic booth design features giant light boxes clad with graphics of upside down skyscrapers, coupled with stunning ceiling video projection onto mirrored surfaces - simultaneously disorientating and thrilling - making it one of the most talked-about booths of the show.
A total of 680 Robe LEDWash 600s are used to illuminate the light-boxes from within, all supplied by rental specialist CT Germany from Nürtingen near Stuttgart. Schmidt has used LEDWashes before at the Paris and Geneva international motor shows.
The eye-catching Hall 11 based Mini stand features 59 x LEDWash 600 RGBWs and 36 x LEDWash SmartWhites which reinforce Mini's funky and cool lifestyle image. PRG is supplying the equipment and the lighting is designed by Tobias Heydthausen for Niyu.
The Porsche stand uses a total of 350 x LEDWash 800s for this year's IAA. After using 280 specially modified LEDWash 600 on the last Frankfurt show in 2011, the designers from TLD again choose these new LEDWashes - complete with integral beam-shaper - to meet their demands. Neumann & Müller were chosen as technical supplier.
Robe has also had a strong presence on showcase areas of BMW stands at other recent International motor shows including Geneva 2012 and 2013 and Paris in 2012.
The BMW stand lighting for Frankfurt 2013 is designed by Martin Kuhn for the Niyu agency, and includes 24 x LEDWash 1200 Daylights and RGB and 18 x LEDWash 800s for different parts of the two stages. Lleyendecker from Wuppertal is taking care of all the technical aspects of this stand.
Also located in Hall 3, also Seat is using LEDWashes with Lleyendecker again responsible for supplying all
