Staged on the eve of London Fashion Week, it celebrated 10 years of collaboration between supermodel Kate Moss and Rimmel, together with the launch of Rimmel's new 'London Lipstick Collection by Kate'.
Electric Fly was working for production company Iris Experience, for whom they regularly provide visual design and technical production services. All the lighting equipment was supplied by Blackburn based HSL.
The lighting scheme encompassed both internal and external elements. Explains Jevons: "As one of London's greatest and most famous historical landmarks, it was a real honour to be asked to light Battersea Power Station. I immediately thought of using Robe's CitySkapes because I needed very powerful fixtures to produce a complete blanket coverage across the dark brown brick surface of the building, and also I wanted to use energy efficient sources... so the Xtremes ticked all the boxes".
The north east side of the building - prominent to all guests as they arrived, shimmered in lipstick red for the evening, courtesy of 12 Robe CitySkape Xtremes. The Xtreme's colour range was "excellent for the job" comments Jevons, "They really produced the near textured 'coating of light' effect that I wanted".
Inside the Power Station:
The eye-catching set inside was designed by Iris, and took some key aesthetic starting points from Rimmel's current London Lipstick Collection ad campaign, resulting in a fragmented, deconstructed Union Jack with white and grey tone finishes. This was lit by Jevons in red, white and blue.
UK indie band The Noisettes played a high energy live set, and Jevons used Robes for all his moving light requirements in the space. Set back from the stage by about a metre were three 5 metre high upright trusses, each one loaded up with three Robe ROBIN 300 Beams, two 2-lite Moles and two strobes.
Flown above the audience were two 20m trusses, along with a front truss for the stage, which was rigged with four Robe ROBIN 600 LEDWashes, which easily filled the whole stage area with masses of headroom.
Jevons says of the fixtures: "They give a brilliant tungsten which was great for subtle highlighting of the band's faces, plus all the real sumptuous and gorgeous reds and blues I needed for the show and a whole range of other deep saturates ... and then there were the colder whites of course, which complimented the blue and reds just perfectly".
The audience trusses were each rigged with seven Robe LEDWash 600s and six Robe ROBIN 600 Spots, all used to create an ambience and a nice cosy but exciting vibe around the venue. Three of the ROBIN 600 Spots were fitted with two different Rimmel logo variations which were beamed around the room for additional visual interest.
All these lights were programmed and operated by Jevons using a Martin M1 console.
The front two chimneys of the Power Station were illuminated by large format slide projections.
The event was a success, and everyone was delighted with the results, the mood and the aesthetics. Jevons concludes: "Using Robe fixtures in this environment gave me the flexibility I needed to create exactly the right setting for a very high profile event and clients who are acutely aware of visuals, looks and style".
(Claire Beeson)
