Robe joins launch of all-electric Škoda
- Details
The press / VIP event took place at the Škoda dealership centre – Aasta Auto – in Tartu, Estonia’s second city, with technical production coordinated by Andres Sarv of creative visual design and production company Pstudio, and lighting designed by Tõnis Sarv also working for Pstudio.
They work with Robe equipment as often as is possible and, on this occasion, chose to work with eight Robe LEDBeam 100s, 12 LEDWash 800s ,12 300E Spots and two CitySkape Xtreme LED floods. Pstudio has been involved with previous Skoda promotional events and delivers technical design and production for other car brands like Audi.
The show involved a presentation element followed by a reveal of the new vehicle, demanding a combination of different styles and approaches, and the creative brief for lighting was left entirely up to Tõnis who created a design that was suitably adaptable and flexible.
The main focus was lighting the cars well, both practically in an exhibition sense and also theatrically for the reveal. Tõnis worked with a creative team from Skoda Estonia who provided the direction and custom video content while Raul Roma supplied the music track.
The central car was placed in front of a large LED screen, flanked by two smaller screens to cover the width of the space, and ensure that the socially distanced audience in the viewing gallery all enjoyed good sightlines.
The LEDBeam 100s were rigged on vertical truss towers either side of the screens, the LEDWash 800s were mounted on floor stands and the 300E Spots were spread out around the showroom balcony providing a second level of lighting which looked very effective.
The CitySkape Extremes were stationed outside lighting the building’s glass frontage.
“Robe fixtures were an absolutely essential component to the show,” commented Tõnis.
A ChamSys MQ80 console was used for lighting and effects control, which in addition to the Robes included low fog machines, strobes, and some battery-powered LED tubes.
