She will also be involved with exhibition booth design and potentially with future product lines.
Hyun Choi studied industrial design at Hongik University in Seoul, renowned as the best design academy in Asia, specializing in product and interior design.
After graduating, Bo continued her studies at Ecole Nationale Supérieure d'Art (ENSA) in Dijon, France, studying 2D, 3D and spacial design, before moving to Prague in 2010. She speaks English, Czech, French Italian and Korean.
Bo joins Robe's marketing department which is headed by marketing manager Jiri Baros and includes Lea Grygarová and Lukas Stancik.
Says Jiri Baros, "We are delighted to have Bo onboard. Her talents, imagination and fresh ideas will inspire all of us, and her positive can-do outlook and bubbly personality is a perfect fit with our team."
He adds that with Hyun Choi in house, they will also be able to offer even quicker and more efficient supply of marketing, advertising, merchandising and brand ID materials throughout Robe's global distributor network, including customised work as required.
(Jim Evans)
