PL+S: Robe returns with new show
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Robe made a very strong statement with the show, offering a new booth design as well as launching five new products and showcasing five others seen for the first time at a major trade show.
Robe’s CEO Josef Valchar comments: “Given the last two years with the pandemic, we didn’t have any specific expectations for Prolight this year, however the response has been extremely positive with a very busy booth every day that’s been a good hub for communication and generating great vibes.”
He noted that Robe’s live show was crafted specifically to illustrate how the different types of fixtures can be utilised, showing the product functionality and why they have been developed in a “real setting” that is new, fresh and so much more dynamic than a black box environment.
Josef added, “The industry is moving forward again in all ways, and of course, we all fully appreciated being able to meet up on person again here! It was a pleasant surprise just how many leading designers and production people came from all over Europe to say hello.”
Robe’s newly launched products were - Painte, TetraX, iBeam 250, Spikie+ and the Anolis Calumma - which were joined by five new ones from 2021 - Forte, Cuete, LEDBeam 350, T2 and T11, all presented physically following their digital launches last year.
As always Robe’s live show was highly anticipated and together with the VOG presentations in between explaining the main product details, the area around the stage proved popular for people to meet and relax.
Two demo rooms, one private and one public, were constantly in action and helped keep the booth packed with people and interest for all four days of the expo.
For the final two hours of the show on the first three days, this merged into Robe’s ‘Get-Together Hour’ where the booth morphed into a bar and that famous Czech hospitality and good vibes continued to flow and embrace visitors from around the world.
Robe’s international marketing manager Pavel Nemec stated, “Opening the door to the hall and getting onto the booth was like coming back through the door to your house or apartment after being away! It was a special ‘homecoming’ feeling!”
A full Robe international team were on the stand with staff from all over Europe, the USA, Latin America, UK, Asia plus an enthusiastic team of Robe Germany’s NRG (Next Robe Generation) students.
Robe also revealed some other surprises during the expo, like inventive new tools to help the brand connect with its community, investors and end users offering more opportunities for all to learn first-hand and in-person about the products and their potential.
The Robe on The Road show truck - a 45ft artic truck / trailer rig - was parked outside. This is a fully kitted out and expandable mobile showroom / studio / meeting facility, complete with roof deck, which will be tearing up European asphalt from spring until autumn.
Robe’s spectacular new show truck provides an opportunity for people to follow the lights, offering up to 180sq.m of fully mobile space to showcase Robe’s current fixtures wherever they are needed for events and demonstrations - bringing the show anywhere in Europe during 2022.
A new website, www.robeontheroad.com, launched this week will support the Robe show truck around the world and through which interested parties can book the truck and follow its travels and own news.
The truck will be visitingseveral key European festivals including Colours of Ostrava in the Czech Republic, Balaton Sound in Hungary and Mysteryland in the Netherlands as well as a raft of special distributor and subsidiary events.
