Robe’s show goes on at PLASA 2021
- Details
Robe took the opportunity to showcase a raft of recently-launched products, returning to the show as the headline sponsor as in previous years. This underlined the brand’s confidence in the UK market moving forward and ramping up generally, and in PLASA Show as a strategic point of convergence for key players. The Robe stand comprised a large meeting area out front and a substantial demo area ‘back-of-house’ proved a streamlined hub for meeting, networking, and in-depth product-related discussions and demonstrations.
A timecoded lightshow utilising the newest products was based on a mixtape of West End production numbers. There was a heavy emphasis on the previewed T11 Profile fixture and the recently launched T2 Profile and Fresnel luminaires, all optimised for the demands of theatre and performance applications including silent operation and outstanding colour mixing.
The T11 generated intrigue and excitement, being a preview product - its look and features resonating with people watching the lightshow. T11 will be a valuable addition to Robe’s growing theatrical LED ranges.
Other products attracting interest included the new CUETE moving light, an affordable entry-level moving light, perfect for clubs, bars, and event companies representing outstanding value for money and ROI.
The ProMotion - moving head effects and video projector - was another new product receiving attention, complete with digital gobos, graphic effects, etc., perfect for retail and any live event scenario needing custom or special visuals.
Products like Forte and Esprite highlighted Robe’s unique and patented Transferable Engine LED technology that offers the option of having different and interchangeable LED engines in the same fixture hardware, which can be quickly changed.
Both areas of the Robe booth plus the section occupied by architectural brand Anolis were constantly busy throughout all three days with quality visitors. A diverse cross section rocked up to the booth to see the products and say hello in person after months of lockdowns, from lighting designers and directors to rental companies, freelancers, and other interested parties, representing multiple sectors, from cruise ships to theatres, venues, and touring.
Theresa Gibson, head of marketing at Robe UK, comments: “Robe’s commitment to the show as headline sponsor was equalled by PLASA’s delivery of a great event that helped in uniting the industry under one roof in challenging circumstances. People and relationships are the lifeblood of our industry and what makes it so very special. PLASA and the ABTT gave us the opportunity to showcase our new fixtures and engage in meaningful conversations in a return to some form of normality and demonstrated that the industry is back with a vengeance! It was just the tonic everyone needed!”
