Attracting lighting, sound and video professionals from Latin America and the US, AES Brazil Expo registered a 10% growth in visitor numbers. AES Brazil president Armando Baldassarra stated, "More and more international launches are happening in Brazil which continues to raise the profile of AES."
On the stand, the new Robin Pointe and MiniMe fixtures were shown in Brazil for the first time, making a big impact on visitors who wanted to see them in action and asked for personalised demonstrations continually throughout the show.
Newart CEO Francisco Pinheiro commented, "This was our first year at AES as exhibitors, and despite the current challenges of the market, the number of visitors was much higher than we expected."
Referencing the show's profile which is more characteristically related to audio, Robe's regional sales manager for Latin America, Guillermo Traverso says, "For the last two years, many colleagues have asked me to do a presentation to audio engineers illustrating the measures manufacturers are taking to ensure that luminaires used in theatres and TV studios are increasingly silent.
"That's how we arrived at this expo for the first time in Brazil... I have really enjoyed the talk and the experience of being at the exhibition which has allowed me to make new friends."
(Jim Evans)
