For Eidos, the primary aesthetic objective was to make the booths 'speak' to the dynamic pace of the games being showcased, ensuring they stand out from the crowd in a highly competitive marketplace. Eidos use a series of 'vignettes' designed by 3D Exhibits to anchor the central theme of each game, and provide a visual tableau to present the software. Eidos has always utilized lighting to help support this technique, adding layers of texture, colour and movement to the displays.
Featherstone used 24 Robe ColorSpot 1200s, supplied and supported by Robe America, placed strategically around the booth to help light the different areas. He maximized the ColorSpot 1200's onboard features and effects to bring the important elements of colour, texturing and movement into the visual equation. It was the first time he's used the fixtures, and he was extremely happy with the results, commenting that the ColorSpot's "great speed, optics and prisms" were impressive, and the ideal tool for creating the desired effects in the showcase areas. He says he'll definitely use Robe again in the future.
Featherstone worked with lighting director Dennis Connors and production electrician Chip Foody on Eidos at E3 2004. The lighting was programmed and run from a Wholehog II console with lighting equipment supplied by Fourth Phase.
(Lee Baldock)
