Rock the House grows Elation inventory
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As a company that may design production elements for thousands of youths during school homecoming one day and head to Bonnaroo the next to work with top tier national artists, versatile products that can fulfil roles on an assortment of different projects are preferred.
“We like lights that scale well and look to acquire products that we can use in a variety of verticals,” stated Ryan Konikoff, partner & COO at Rock the House. As an Ohio-based company, he says a lot of what they do is seasonal. “In the fall and spring, we’re in corporate/non-profit season, and in summer we’re in festival and community event season. We want gear to easily translate from one to the other and we’ve found that Elation products do that. We’ve also found that the cross-rentability of Elation exceeds other brands and we’re excited to have the gear out in the field for long term rentals.”
Rock the House has recently added a number of Elation products to their rental inventory along with products from Elation sister-company ADJ. One of the most popular fixtures used on multiple projects is the Proteus Rayzor 760, Elation’s LED wash, mid-air and specialty effect light. “We can’t keep the Rayzor 760s in stock,” Ryan said. “It’s a phenomenal fixture because it works at a social event by giving you great colour and that beautiful eye candy of 28 white diodes [SparkLED sparkle effect] but you can put it in a corporate event and it gives you your hair light, your downlight, your big wash.”
Rock the House’s Proteus Rayzor 760 fixtures were recently used for a Steve Aoki show in Indianapolis and then employed at a rainy Moon River Festival in Chattanooga where they were used to light acts like The National. “The fact that it’s an IP fixture meant we didn’t have to worry about using domes,” Ryan said, noting that they are also excited about the new Proteus Rayzor 1960, the new big brother to the Proteus Rayzor 760. “We love the fact that it has all the attributes of the smaller fixture but is punchier for larger festivals and full convention centre shows.”
With corporate events coming back after a two-year lull, Rock the House has been busy serving corporate clients all over the country such as the Kentucky Association of Broadcasters annual meeting and a 5-day dental conference in Florida. “It has been really helpful having the Oonyx platform for these corporate events and again it’s about scalability,” Ryan said.
Another area in which Elation works well, according to Ryan, is their new installation division, an area of the company which, like many other companies, was founded out of necessity under COVID. One of the biggest projects they’ve had under the new division is a concept called Good Night John Boy, a 1970s-themed club, which they have outfitted with almost all Elation fixtures. “One of the most popular fixtures for us that we’ve used on a variety of installations and productions, including Good Night John Boy where they are the core of the design, is the Pixel Bar IP,” Ryan said. “We like it for its versatility as a lighting or video instrument and with its IP rating we can safely use them outdoors.”
