Anderlecht chose the Barco SP-10 and Sports Box management controller for its stadium as it wanted to differentiate itself from other stadiums by providing an enhanced match day experience for fans, viewers and advertisers alike. As one of the most successful Belgium football teams on the European level, Anderlecht fully recognizes the real value the SP-10 will add to the sponsorship packages that it is able to offer advertisers. With the SP-10, advertising opportunities are greatly improved and provide a better experience for viewers and greater revenue opportunities for Anderlecht. The SP-10 will also be used to show score updates, traffic news as well as spot announcements for fans.Stephan Paridaen, president of Barco's Media and Entertainment division, stated: "This is a very important moment for Barco, we have been working closely with R.S.C. Anderlecht to ensure that the solution provided would both meet and exceed their requirements, the fans expectations and crucially the sponsors needs, making this a good commercial decision for Anderlecht." Paridaen continued, "We are looking forward to a long and successful relationship with R.S.C. Anderlecht."
Herman Van Holsbeeck, general manager RSC Anderlecht quoted: "This partnership is an extension of our existing collaboration with Barco and is an important momentum for RSC Anderlecht. With Barco we have chosen for a professional partner with high qualitative products. Barco's LED solution will offer our fans a new generation of entertainment and interactivity and will offer our sponsors a significant added value and a new tool of communication."
(Lee Baldock)
