Effective 1 January 2013, Ruifeng Audio will assume responsibility for the wholesale distribution of Behringer products across all areas of the People's Republic of China through a network of authorized dealers. Ruifeng will also assume responsibility for customer service and support through their sophisticated technical sales and support infrastructure.
Ruifeng Audio was founded in 1993 and is headed by CEO Andy Wang, who has presided over the company's meteoric rise. With 600 employees and six wholly-owned subsidiaries spanning research, production, distribution, technical and design support, the company has become one of China's leading professional audio enterprises. Distribution is managed through a network of over 800 key partners across the country.
Global VP of sales David O'Kelly commented, "We are actively bolstering the quality and capability of our worldwide fulfillment partner network in preparation for the next stage of business development for our Behringer brand. Ruifeng Audio is precisely the kind of partner we look for - they are a technically capable, well-run and customer focused organization, with the resources to properly support the explosive growth of our digital and analog products."
(Jim Evans)
