The series is recorded at Fountain TV Studios in Wembley, London, and broadcast on ITV 1.
Presented by Philip Schofield, contestants can win up to £250,000 of prize money by completing straightforward tasks within a 4 x 4m perspex cube, which becomes extremely challenging with the addition of disorientating visuals and sonic effects plus the pressure of being in front of a live audience. As such, the video floor has an integral role in the show's overall concept.
S+H's product was specified by set designer Julian Healey as a versatile, robust and cost-effective solution to run their floor based immersive visual effects. The floor of The Cube was comprised from 36 panels of Video Floor making a 3.6m square surface area.
The Video Floor is a completely bespoke 18.75 mm video tile product available only through S + H Technical in the UK. It was originally seen on the spectacular Opening Ceremony of the 2008 Beijing Olympics.
Using the 'DIP' system of three RGB LEDs positioned next to each other to populate the LED PCBs - as opposed to SMD boards - this produces a specific quality of pixel which is ideally suited to the Cube's gaming video content displayed on the floor.
S + H's Terry Murtha comments, "The Cube is one of the current flagship programmes of ITV and to be commissioned to provide such an important element of it is truly excellent. To then gain the work on the Portuguese and the Ukrainian versions as well is totally awesome!"
(Jim Evans)
