Proving the adage that the old ones are the best; Valhalla, Blackpool Pleasure Beach's most iconic ride, has been voted one of the best in Europe more than a decade after it first opened. The world's biggest indoor dark ride was given the honour at the European Star Awards after a panel of International experts voted it one of the best on the Continent.
Valhalla, which takes riders on a Viking journey through fire, water, snow, thunder and lightning, has enjoyed longevity thanks to Sarner's initial creativity and diversity in combining a white knuckle flume ride with theatrical dynamics of powerful storyline sequences. Sarner conceived the masterplan design for Valhalla in 2000 and are delighted to see it still winning awards 12 years on.
This accolade follows on from the four awards that Sarner won for its more recent creative design and installation project - the Doctor Who Experience for BBC Worldwide. Ross Magri, Sarner MD, is thrilled with the company's winning streak and hopes to repeat the success with some of the current projects that are in production. He commented, "It's amazing when your hard work gets recognised. But to win an award for a project 12 years after it was conceived means even more. All these fantastic awards show that Sarner really does create award winning attractions and we plan to continue to do so."
(Jim Evans)
