Saville AV rebrands as Sparq, Visavvi
- Details
The move is part of a wider investment strategy to “future-proof the business and ensure it continues to effectively evolve its technical event production service offering for clients in the UK, Europe and the USA”.
Sparq offers a full production service, from creative design and staging to technical crew and kit hire.
Visavvi delivers all aspects of IT/AV project for business customers - from consultation through to design and install and maintenance and support.
Colin Nixey, joint MD of Saville Group, comments: “Saville has been a familiar face in the live events industry for over 40 years. However, we recognised it was time for a change in the way we present ourselves. Live events is one of the most progressive industries out there, and this is what fuelled our desire to develop the brand. Our new identity will not only bring us in line with the changing market but also help us better express our creativity in everything we do.”
Rachel Waterfield, head of sales and marketing, adds: “Sparq is the latest chapter in our illustrious history and the result of many months of listening to the market, our clients and our people here on the ground. This is an incredibly exciting time for us, and Sparq will lay the foundations to ensure we can firmly establish ourselves as the industry’s leading live event production specialist in the years to come.”
(Jim Evans)
