James Nicholds
UK - The SDUK Systems Group, the installed sound division of Shure Distribution UK, has appointed experienced sales manager James Nicholds to the role of Midlands regional sales manager, installed sound.

James brings with him eight years of audio-visual sales experience in the corporate, educational and public sectors, culminating in his most recent position as regional business development manager for Northern Light, where he consulted on, designed and sold AV systems to private companies, integrators, universities, and local authorities.

Based in Lincoln, he will assume responsibility for the Midlands sales region, working under the direction of SDUK's system group manager Duncan Savage to further develop relationships with integrators and installed sound projects in the region that incorporate brands from the SDUK stable.

"The Systems Group has had a very successful first few months, and as projected, we now need a sales manager dedicated to the Midlands," comments Savage. "With his extensive experience in the region working with both the public and private sector, James will be a valuable addition to our team."

(Jim Evans)


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