In her new role, Kirsty takes overall responsibility for the marketing needs of the company and its full portfolio of brands. She will have a key focus on managing the internal team to drive cohesive and innovative marketing programmes across each of the three sales divisions, and assist with the integration of these across the wider European market. At the same time, Paul Crognale and Marc Henshall will continue as marketing manager - retail and pro audio and digital marketing executive respectively.
Peter James, SDUK managing director, commented: "Excellent collaboration between regional Shure Distribution centres has both secured the success of our new distribution strategy and achieved stunning results from European-wide marketing initiatives such as the recent Shure Call for Legends campaign.
"Kirsty will now build on these successes, using her proven ability to plan and align resources in the UK and coordinate them efficiently with our counterparts across the region. We have an excellent pool of marketing talent who I have no doubt will flourish under Kirsty's leadership and excellent organisation skills. I can only congratulate her and look forward to her continued success."
Kirsty commented: "I'm excited to be able to develop and drive the UK marketing team, and to be working more closely with Shure associates across Europe and the other manufacturers that we represent in the UK and Ireland to attain further outstanding results. We have a strong and inventive marketing team in the UK and I'm proud to be given the opportunity to cultivate it."
(Jim Evans)
