The third SE Audiotechnik Music Festival took place earlier this month
China - Michael von Keitz started SE Audiotechnik back in 1980,. While the head office is still in Solingen, the production - 100% German-owned - has been taking place in the company's own factory in Jiashan (China) since 1997. This is where the annual Music Festival was held for the third time running; and this time to also celebrate the company’s 40th anniversary.
The third SE Audiotechnik Music Festival in China took place as planned on 16 October this year, under strict safety and hygiene conditions. Although the weather was inhospitable, more than 750 guests, partners and fans gathered on the company's premises. They were able to network with the 600 employees on site, and learn more about the products from SE Audiotechnik and the other brands gathered under the roof of parent company Speaker Trade.
They also had the opportunity to celebrate a festival with music, workshops and culinary delights. Unfortunately, guests from the German headquarters could not attend this year, and also international partners could not attend due to the strict entry and security regulations in place.
A wide range of entertainment and information was provided for national business and OEM customers - the full range of products from all the brands could be viewed, tested and discussed in detail in their own tents. Product demonstrations and training sessions were also held in the numerous halls and spacious outdoor areas. The manufacturing facilities were available to view.
The workshops focused on the special applications of the compact PA systems from SE Audiotechnik. Accordingly, the topics were as varied as the product range itself, ranging from small solutions for clubs and fixed installations to complex immersive sound applications and major events.
The live sound system on the main stage consisted of 28 M-F3A PROs, 12 M-F3A FS flysubs and 32 S15 PRO subwoofers.

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