"James brings a skill set to the table that spans beyond pro audio. Adamson saw tremendous growth last year and our goal is to add expertise in all aspects of our business," explains Adamson. "This move will help the company continue to expand sales and marketing efforts around the world. We're looking to provide our international partners and distributors with clear direction, support and a product line that can't be matched by any other manufacturer."
In his new role Oliver will be responsible for the growth of Adamson's sales worldwide with focus on growing the North American market. These efforts will include defining global brand strategy, offering tour and application support, spearheading product training programs as well as overseeing all marketing efforts.
"I'm very excited to be given this opportunity," adds Oliver. "With the recent launch of the Point Concentric line and the continued success and expansion of Energia, Adamson is poised to grow very quickly. We already have a very strong distribution and rep network and our touring products are owned by the best rental houses in the world. I'm looking forward to working with all of our partners to develop the Adamson brand as the market leader in sound reinforcement."
At the same time the Adamson Europe GmbH offices have promoted Martin Schlockwerder to marketing and business development/Europe. Hired as a business development manager/ Europe two years ago, his role has now expanded to include acquiring new distributors in Europe and assisting with key accounts in Germany. Schlockwerder will also handle the press relations for all German speaking countries including campaigns, events and brand awareness.
"I am looking forward to promoting the sonic excellence of Adamson products all over Europe," says Schlockwerder. "It is an exciting time to be working with Adamson Systems."
(Jim Evans)