Profit increased from 3.8m Euros (in 2009) to 22.6mEuros. Volker Bartels, spokesperson of Sennheiser's Executive Management Board, stated that "All product groups and all markets have contributed to this positive result." He added, "One of the important factors which contributed to this result was the revival of the professional side of our business and the highly positive growth at the end of the year, particularly in the consumer segment. Now we have to stabilise this dynamic growth and further expand our business."
The largest part of the company's turnover came from headphone sales, which contributed 34.9% of total turnover. Following this was wireless microphone sales (25.5%), then Sennheiser communications products (8.1%)and then wired microphones (7.4%). Audiology products made up 6.6% of the total turnover and professional headsets made up 4.5%. Georg Neumann contributed 3.6% of the total turnover with studio microphones and studio monitors. The conference and information systems sector contributed 3.3%.
Thanks to market growth, Sennheiser managed to reach double-digit figures for its growth rate in all sales regions in 2010. Asia provided significant stimuli for growth in the electronics industry. In the the Asia and Australia region, turnover increased from 44mEuros in 2009 to 59.7m in 2010, an increase of 35.6%.
"This positive development shows us that using our own sales subsidiaries on the ground was the right strategic decision," said Volker Bartels. The audio specialist also grew in the Americas. Turnover increased massively by 26.5% compared to last year up to a total of 125.6m Euros. There was a noticeably reversed trend in the EMEA region. In this previously decreasing market (-2.8% in 2009), Sennheiser achieved an increase of 14.7%. In the sub regional breakdown, Central Europe contributed a growth of 17.9.
(Jim Evans)
