The audio specialist has been named as the first Official Audio Supplier, supplying professional audio solutions for the Factory debriefs, driver interviews and powering the DJ booth in the exclusive Paddock Club. The cooperation kicked off at the Shanghai race with a special DJ set from Chinese superstar DJ, Jamaster A, and the creation of an exclusive edition of Sennheiser Momentum headphones.
While Infiniti Red Bull Racing takes winning performance to the track, Sennheiser will take premium sound backstage as the first ever Official Audio Supplier to the Racing team. Sennheiser audio equipment will be used by team principal, Christian Horner, during his team debriefs. Meanwhile, Sennheiser will also be helping fans get even closer to the action, with the wireless 2000 microphone series used for Paddock Club driver interviews.
Throughout the season, the companies will be working together on a number of projects that will take the sounds and sensations of Infiniti Red Bull Racing even further. The first development to be announced is the creation by Sennheiser of a very special Infiniti Red Bull Racing edition of its Momentum headphones, featuring the colours and logo of the F1 team.
"Sennheiser is used to delivering champion performance in sound through our commitment to excellence and innovative technology. Working with Infiniti Red Bull Racing is a real privilege and a great way of reflecting what Sennheiser means today," says Paul Whiting, president of Sennheiser global sales.
(Jim Evans)
