Centred around the theme of Business Communications, this platform provided attendees with in-depth presentations and hand-on demonstrations of the latest microphones, headphones and wireless transmission systems that the company offers and educated them on how these systems can be utilized in smart office, education, hospitality and other industry segments.
The event also gave attendees a first time view of a number of Sennheiser's products that are yet to be officially launched in the region, as well as access to key members from Sennheiser's Business Communications Team from Germany. "Conference and Translation Systems accounted for the largest share of our regional revenue last year. This highlights the growing need and interest in business communications systems," said Ryan Burr, technical sales manager for Sennheiser Middle East.
He added, "In an age where AV and IT technologies are converging, we believe our products can be utilized in just about all the verticals where some form of audio augmentation is required. The event served as the perfect platform for us to help guide investment and help our partners and customers explore new ways in which audio technologies can streamline business processes and customer engagement."
Sennheiser conducted fully operational demos for its MobileConnect mobile streaming platform, SpeechLine digital wireless microphones, ADN and TeamConnect audio conferencing systems, as well as LSP-500 wireless loudspeakers.
The event was well received by partners and customers alike. Commenting on the importance of such interactions, Sami Jalil Janho, general manager at Advanced Solutions, a Sennheiser partner from Jordan, said, "While a manufacturer's website can provide the technical details, hand-on demonstrations and detailed examples of use cases and actual deployments offer unparalleled benefits. The sessions were extremely informative and gave us good insight into Sennheiser's roadmap for its business solutions. This clarity has given us the tools and the confidence needed to promote these solutions within our customer base."
(Jim Evans)
