"Each month the subject of sound is given a new twist. Readers of 'Blue Stage' can expect inspiring stories delivered in an informative and innovative way", explains Uwe Greunke, director of strategic marketing at Sennheiser. 'Blue Stage' is designed to be a focal point for both long-standing and aspiring sound enthusiasts".
The first edition of the digital magazine focuses on recordings which take place outside of the studio - from a bamboo orchestra in the Solomon Islands, to kitchen staff singing in Namibia. Sade's producer Stuart Matthewman, aka Cottonbelly, and Adam Ficek from Babyshambles both reveal the tricks of their trade and, in addition, there are do-it-yourself tips for music recording at home.
The second edition examines the role of the DJ, and focuses on practitioners such as Bob Sinclar, and the work they do. The third edition will explore the route artists take in order to make their way to the top.
As well as showcasing captivating stories on the subject of sound, features such as an integrated audio player enable the reader to listen to tracks which reflect the topic of each edition. A playlist also suggest further recommended tracks for separate download. Each month a special prize, unavailable for purchase, will be up for grabs under the headline of 'Money can't buy'. In the first edition, an emerging new band will have the opportunity to win a microphone set which includes support from a Sennheiser sound engineer, for their recording.
This innovative publishing concept available via Apple Newsstand is very user-friendly. The user is automatically notified when a new edition is uploaded each month and can then immediately access all content with ease. Each edition is a new "subject platform" for a particular sound experience and can be opened with a horizontal swipe. The user can browse previous editions with a vertical swipe. In contrast to other digital magazines, this means that the reader can seamlessly navigate back and forth between editions.
(Jim Evans)
