Sennheiser Promotes Alexander

Sennheiser Electronics Corporation (SEC) has promoted Jeff Alexander to director of distributed brands. In the newly created position, Alexander adds Neumann and True Systems to the Sennheiser brands he is already managing: DAS, Chevin, and Innova-Son. By picking up the former two brands, Alexander fills a void left by the recent promotion of Karl Winkler, who is now director of marketing communications.

Alexander began his career at SEC nearly 10 years ago as the product manager for Neumann. After five years in this position, he left the company to work as the touring sound sales manager and marketing manager for Crest Audio in New Jersey. Upon his return to Sennheiser, Alexander focused on DAS, Chevin, and Innova-Son, in an effort to pioneer these lines into the US. He now has the responsibility of developing a complete organizational structure that plays to the strengths of Sennheiser's personnel in particular and industry positioning in general. During the course of the structuring, he will fill several positions from a pool of candidates both inside and outside the company.

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