Sennheiser UK director of marketing John Steven describes the initiative as "a means of establishing closer contact with up and coming performing artists," commending the contest as a way of "genuinely trying to help bands and artists who don’t fall into the category of manufactured pop idol. The live music industry depends on the continuing development of new performing artists for its survival," continues Steven, "and it’s an industry that forms a valued part of Sennheiser’s business. In some respects our hosting and promotion of this kind of contest is in recognition of that."
Sennheiser anticipates that this year’s event will be bigger than previous years. Last year the contest was run in association with radio giant GWR, sound hire company South West Audio and Hype Party Planning, all of whom are involved again this year. Steven underlines that negotiations are afoot for an expanded event: "This year's competition will see a further escalation in both entries and profile, with ongoing discussions about possible TV coverage and major record label involvement. We would welcome the involvement of a record company and, by the law of averages, the winner from an anticipated entry of over 2000 is going to be pretty special and a likely find," adds Steven.
In the meantime, a three-month evaluation process will produce six finalist acts who will take to the main concert stage at the Bristol International Balloon Fiesta on 9 August. The stadium stage will be equipped with two giant video screens, top-line stage production facilities and backstage hospitality, giving finalists an experience they will no doubt hope to repeat.
The contest’s 2002 winners were Coventry-based band Fineline, formed just two years ago. They have since performed live all over the south of England and will be appearing on the Silver Stage at this year’s Glastonbury Festival. Entrants are required to submit five songs as a minimum requirement, on either CD or MiniDisc.
(Ruth Rossington)
