Sebastian Schull, sales director responsible for Professional Systems at Sennheiser Vertrieb und Service, responded: "Our aim is to become the largest supplier of professional audio solutions in Germany. The first step at the beginning of this year was to align our sales structure toward a more customer-oriented focus. From a practical point of view, we have implemented a sales organization which is strictly oriented toward customer segments, rather than product segments. Clearly, our double-digit growth rate to date bears out the wisdom of this decision. The next step was to ensure that we provided the best mix of product ranges to enable us to offer complete solutions. We identified an opportunity in the area of amplification and PA, and entered into discussion with QSC, who were also undergoing a period of transition. We quickly discovered that our aims and philosophies matched perfectly, and we would see significant benefit in our working together."
Herr Schull pinpointed the obvious synergies: "This arrangement means that we can enrich our portfolio with high-quality products from a distinguished manufacturer, while QSC acquires a professional distribution partner with a powerful sales force and reliable service network. It's a win-win situation, which will be beneficial for both companies in helping them to achieve their growth targets."
(Sarah Rushton-Read)
