Sennheiser, which celebrates its 60th anniversary this year - will be taking a stand at the PALME show for the first time as part of its initiative in the Middle East. "We've been working to expand our business in the Middle East," said Sennheiser UK director of marketing, John Steven. "We see a lot of potential in the region and have been looking for a suitable partner to work with - and we feel that we've found it in Venuetech. I am confident that it's going to be a mutually beneficial partnership."
Sennheiser UK managing director, Paul Whiting, added: "Our increased focus on the Middle East is just the beginning of a long-term strategy for the region. The potential in the area is considerable, and we intend to be more proactive in ensuring that our ambitions are realized. We want the dealers in the area to experience the same level of commitment and service that our UK dealers enjoy and to build a strong business for the future with strong, motivated partners."
Venuetech is also the exclusive distributor for Martin Professional, Mach loudspeakers, Selecon, Eurotruss, Marantz and LA Audio.
(Lee Baldock)
