Having completed negotiations, started at last year's PLASA 2002 with Guy Vignet, president of DV2 (Adamson Europe), Sennheiser UK's director of sales, Alan Johnson, is looking forward to the new relationship: "Adamson produce one of the most highly regarded new line arrays on the market, so this isn't so much a sales project, as an exercise in managing demand," stated Johnson.
Sennheiser UK's director of marketing John Steven underlines that the agreement with Adamson was entered into after careful deliberation: "We've had a very serious look at the products and the company and it's clear that there's innovation, quality and a professional commitment to customer support. That combination is essential, particularly when you're working at the top end of the market. Given the remarkable sound quality the system is able to produce, we fully expect to start seeing the Adamson Y-axis series on some very high profile events in the coming months."
(Ruth Rossington)
