UK - Serapid, the leading supplier of push-pull and lifting chains and Quick Die Change machinery, has announced the formation of Serapid Limited in the UK. The new company has been established to provide an improved level of sales and service to the UK and Scandinavian markets, which to date have not received the level of attention they deserve, say the company.

Mr. Said Lounis, owner of the Serapid Group, says: "The UK and Scandinavian markets are of strategic importance to the Group, and the formation of Serapid Limited is in response to the needs to provide a higher level of support to these markets for the purpose of achieving the level of sales that should be expected from these countries with their advanced industrial bases."

The company is jointly owned and will be run by Iain Forbester, who joins the company from the stage engineering industry, and who has significant experience in the lift, materials handling and nuclear industries. The company has built up an unrivalled reference list of projects in the theatre industry, providing push-pull chains for the movement of scenery wagons, and it's LiftLink which are used in a wide range of stage, orchestra, auditoria and get in lifts. The LinkLift chain has become an industry standard for the cruise liner industry, say Serapid, due to its robust nature and ability to withstand the no-load conditions experienced in high seas. The new company is based in Bury St Edmunds, close to London.

(Lee Baldock)


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