The new TPI executive team: Gene Brian (director engineering/operations), Seth Jackson (production designer), Elizabeth O'Keef (director creative services) and Michael O'Keefe (CEO)
USA - Technical Productions, Inc. has added award-winning lighting/set/production designer Seth Jackson as a full time member of its executive creative team.

"This is a huge step forward for both of us, and we're both able to service our existing and potential clients better because of this synergy," says Michael O'Keefe, CEO of Technical Productions Inc. (TPI). "For Seth, he has better facilities at his disposal and the support of a full service office. And TPI gains full-time access to his design talent - Seth is absolutely one of the most creative designers working today."

This merger comes at an opportune time for both. "TPI is expanding in a lot of new areas, and we need what Seth brings to the table on a daily basis, from conceptual ideas to final design," he says. "At the same time, Seth found himself increasingly in demand and spending too much of his time on the day-to-day details of running a business like accounting, etc. Becoming part of the TPI team allows him the time to get back to where his heart has always been - in the design work."

"For many years, I would reach out and partner with various vendors for video or lighting programming needs but have always had an open door and an office here at TPI," Jackson says. He has worked closely with TPI since before he graduated from Webster University in 1992, where he is now an Associate Professor and Head of the Concert Design programme for the Conservatory of Theatre Arts. He worked with TPI Director of Creative Services Elizabeth O'Keefe on many events and tours (they partnered on Carrie Underwood in 2007 and have two Parnelli Awards in Best Set/Scenic Design for their work with Toby Keith in 2007 and 2008). This move formalizes that relationship and Jackson now works exclusively under the TPI umbrella.

"Instead of sitting around by myself, I have a room full of talented people to bounce ideas off of," Jackson says. Motioning to the nice office that is TPI's HQ, he laughs and adds: "This is a nice bump up from the early days of me sitting with my laptop in some abandoned warehouse wondering if something looks good or not!"

"The most important part of this business is surrounding yourself with people you can truly count on both in design and execution," Elizabeth O'Keefe says. "When you're under the gun, you need to have good people you know will come through for you. At TPI, we have all that under one roof now. We have an extraordinary design, engineering, and support team - I can't think of a situation where we have to go outside our own office for a single thing, actually. We can literally show a client exactly what a show will look like in real time, in an environment that doesn't even exist yet...all from the comfort of their own desk."

(Jim Evans)


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