The many activities in both UK and US has called upon a further strengthening of the sales force to maintain the high level of service and support for SGM clients.
Frigeri has eight years of industry experience working with business development and international sales with a profound insight into, and understanding of exactly these markets, assisting him in expanding the company's product reach. His European roots, combined with a complete US college education, provide a cultural background that makes him the perfect link for the Danish company to reach out to its growing market.
Frigeri says, "It is exciting to join one of the fastest growing companies in the entertainment lighting industry. SGM is investing highly in product quality and the market users are recognising the key innovation that lies behind the products.
"I truly admire how Peter and the rest of the team at SGM have radically changed the approach towards the customers by providing real solutions, such as the G-range - the world's first maintenance free moving heads - and I look forward to helping improve our sales and service structures within the UK and the USA to serve the many SGM users."
CEO, Peter Johansen, comments, "Filippo brings new initiatives, a stable market knowledge and a high energy-level into SGM, and I am very pleased to have him on board." He also reveals the plans to establish SGM US in the near future, starting up with key focus on building up a solid service department on the American market.
On the UK market, Frigeri will be supporting the already established SGM UK in its activities. Here Frigeri will be further introduced in his new position at this autumn's PLASA London, followed up by the LDI show in Las Vegas.
(Jim Evans)
