There were numerous reasons to celebrate, not least being because LD Michael Rahr's inspired lighting concept was one of the most dynamic and interactive seen in the lighting segment of the show; it enabled visitors to address directly the cornucopia of ground-breaking LED effects.
Specifically, SGM passed several milestones. First, Michael Herweg, head of SGM Deutschland GmbH, was able to present Fürth based dry hire company, Motion Light with a special golden P-5 to mark the 1000th sale of the high-selling/high-powered energy efficient wash light.
Then another mighty company, PRG, which has already embraced the P-5, placed a massive order with SGM UK. Based at PRG's UK office in Birmingham, Paul Weaver, Head of EU Asset Management, was on hand to confirm the purchase of a further 250 P-5s as well as 80 SixPack blinders.
SGM also took the opportunity for some heavy promotion - both on and off the stand. Within the booth area they again partnered with OASE Living, the German fountain pump and water feature company, to prove again just how impervious to liquid the IP65-rated G-Spot LED moving head really is, as it performed faultlessly throughout while undergoing a permanent soaking.
Externally too, SGM had a presence as the sole lighting sponsor of the Agora Stages (giving them a ready-made party venue for the Thursday evening, where Toto singer Bobby Kimball was among the performers). In addition the adjacent Festhalle was also equipped with 48 SGM Q-7 W low profile cool white flood lights for the LEA (Live Entertainment) Awards.
Summing up, Peter Johansen said, "This show honestly couldn't have gone any better for SGM and everyone was talking about Michael Rahr's lighting design. The stand was permanently crowded and the quality of traffic we were able to drive to the stand was exceptional. I believe this was a real watershed in SGM's continuing development."
(Jim Evans)
