V°lver built up a large distributor network during his time in the industry and was CEO of Martin Professional Inc before leaving in 2005 to take up an export role with another Danish company.
At the same time SGM has announced that Steen V. Geertsen will operate in a similar area manager capacity, focusing on sales and business development of the SGM brand in Scandinavia, Eastern Europe, Russia and part of the Arab regions.
The move coincides with the company reaching a milestone in its product timeline - with the addition of a new series designed by the new R&D facility to complement the current product lines.
With 25 years in large-scale event staging already under his belt, Geertsen entered the lighting business in 1991 when he joined Martin Professional to work with business strategy and development of the Asian and key Latin America market segments.
After setting up world sales and distribution structure for the DJ and Club lighting sector in recent years Geertsen continued to work in business development, within the IT & Network consulting industry before joining SGM.
Commented SGM commercial director Giorgio Radice, "Both Steen and Troels have great experience and will provide vital cogs in our Commercial Direction, as we seek to increase SGM's market share in key territories. I know that these important export markets will be in safe hands."
(Jim Evans)
