Nearly 200 customers attended the open houses
Australia - Michael Althaus, Ayrton’s global sales director, led a series of Ayrton open houses with its exclusive Australian distributor Show Technology at their offices in Melbourne, Sydney and Brisbane.
“The visit underlined the strong partnership between Show Technology and Ayrton, and our joint commitment to our customers,” Althaus commented. “The events went very well, with nearly 200 customers in attendance, and the response was overwhelming. Show Technology have done an amazing job already in introducing Ayrton to the market. Showcasing and comparing our range of products in this manner was mind and eye-opening for our customers.”
The new Ayrton products showcased included: Ghibli, Merak, Mistral, Minipanel TC and FX and Miniburst. Customers in Australia’s three major cities were also treated to a preview of what is around the corner with a demonstration of Bora TC, Ayrton’s l new 32,000lm wash.
“I’ve always been a fan of the Ayrton products, however they’ve never been known for their workhorse fixtures,” remarked Paul Collison of Eleven Design who attended the Sydney event. “I was particularly surprised by their attention to detail with their new lines of workhorse fixtures. The quality of light and feature sets in fixtures like the Ghibli are amazing. I’m excited to get them out in the wild and have a play.”
“The entire Show Technology team is great, fully committed and passionate to grow the Ayrton brand,” concluded Michael. “It’s the perfect partnership. Great products are built on trust and with Ayrton, Show Technology has found the innovative LED brand they were looking for.”
(Jim Evans)

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