Show Technology distributes brand names such as; Martin, Studio Due, MA Lighting, Kupo, Geni, ELC and Pulsar. Martin in particular has achieved an increased share of the market in Australia and is again expected to have a successful year in 2004. Last year Martin presented Show Technology the award for Stage, Studio and Event Distributor of the Year.
The company has had a 40% increase in company turnover since 2000 and a record year in 2003. It will place increased focus on customer service in 2004 by adding more personnel and developing closer working relationships with partners, lighting designers and consultants. Show Technology will also be opening a Perth office and warehouse in February to service Western Australian clients. Emmanuel Ziino, Show Technology's managing director, said: "In my opinion, the market is more mature and sophisticated today than it has ever been. No longer do industry professionals rely on trade shows for direction. Rather they look for personalized service that is tailored to suit their individual needs." That initiative has led to the difficult decision not to exhibit at ENTECH 2004. After a market analysis and careful consideration by the company and its suppliers, Show Technology has decided to concentrate on smaller trade events held throughout the year in every major Australian city. In addition the company will focus on product development throughout 2004, along with in-depth training of their broad range of products.
(Sarah Rushton-Read)
