The relationship began with Disney Live! Mickey's Music Festival in February and March in which Showforce supplied a host of event staff, crew and skilled labour to the exciting new stage show.
The hugely successful Disney Live! Mickey's Music Festival featured an all-star line-up of more than 25 Disney character and featured video projection of the frenzy backstage which spilled onto the stage before Mickey Mouse welcomed guests to the concert tour and a range of entertainment including hip hop and reggae beats, acrobatics, flying carpets and magical transformations and underwater displays.
With two events in just three weeks, the first was held at the QNCC, Qatar from 12-26 February and the second at du Forum, Yas Island, Abu Dhabi from 26 February - 2 March, Showforce supplied a team of more than 60 people for each event. The Showforce team included an international crew chief, stage crew and forklift drivers to build the staging and seating. In addition their experienced event staff helped front of house, selling tickets and merchandising as well as guiding guests to their seats. Showforce also provided wardrobe stylists and stage hands.
Ali Haidary, founder & CEO of Sports & Entertainment Solutions FZ LLC, said, "When you work with a brand such as Disney Live! or Disney On Ice, it's important we align ourselves with world class event crew suppliers. These events require an enormous amount of manpower to make them successful. Showforce truly understood our requirements and consistently went the extra mile to assist our in-house operations team. We're all looking forward to working with the Showforce team over the next four years."
Ian Spendlove, Showforce chairman, added, "This is a prestigious contract win for the Showforce team and we're delighted to have the first couple of events successfully under our belts. Being able to provide all the different skill sets and personnel required to stage a production of this size afforded Sports & Entertainment Solutions FZ LLC a cost effective and time saving solution and negated the need for them to work with a variety of suppliers."
(Jim Evans)
