Shree Talkies goes immersive with JBL
- Details
Located on the north side of Agra, the Shree Talkies movie theatre boasts the highest cinema revenue in the state of Uttar Pradesh. The recently upgraded 860-seat main theatre became the first in the city to offer Dolby Atmos sound, which features ceiling and full-range surround speakers to create an immersive, three-dimensional soundstage. To comply with Dolby’s strict specifications for Atmos theatres and offer a premium audio experience, Shree Talkies hired cinema integrator CineTech Engineering Works to outfit the theatre with JBL Professional loudspeakers and Crown amplifiers.
“With the theatre having a seating capacity of 860, total throw distance of 112ft and height of around 45ft, designing an immersive audio system with overhead speakers was a challenge,” said Asad Rashid, owner of CineTech Engineering Works. “Only JBL can deliver professional cinema sound in this type of large-format theatre, with products like the ScreenArray and Cinema Surround Series loudspeakers. And with the help of Harman Professional Solutions team, we were able to finish the installation before the deadline."
Behind the screen, JBL 5742 high-power ScreenArray loudspeakers deliver maximum output with minimal distortion for the left, centre and right channels. Screen Spreading Compensation (SSC) and Optimized Aperture Waveguide technology give the 5742 speakers extremely focused coverage. For the surround and overhead channels, CineTech installed JBL 9310 and 8350 high-power cinema surround loudspeakers.
For amplification, CineTech installed a range of Crown DSi Series amplifiers, including the DSi 1000, DSi 2000, DSi 4000 and DSi 6000.
"Our theatre has been appreciated for having one of the best audio systems in a single-screen cinema in North India, and Harman Professional Solutions has helped us make that happen,” said Agarwal.
