The new Academy will incorporate the existing training programmes run by Shure and integrate new workshops and seminars, delivered via a variety of media, including e-learning, webinars and hands-on instruction. In the UK, this brief will extend across the entire Shure Distribution portfolio and include training and certification for brands such as DIS, QSC, Radial and MyMix.
"We have always offered detailed technical training for our brands at the SDUK HQ in Waltham Abbey, and those events, such as Axient accreditation and Q-Sys training, will continue under this new umbrella," explains Peter James, SDUK managing director. "But the Academy has a wider brief and will encompass on-line webinars and training programmes, tailored dealer events and networking events for end users. Our aim is to encourage a transfer of technical know-how between our experts, industry professionals, and our customers. Sound engineers, manufacturers, integrators and end users can all be part of the Academy and benefit from it."
Several Academy events are already scheduled for the UK over the coming months, including wireless microphone workshops and Q-Sys training
(Jim Evans)
