USA - Used by the likes of Elvis Presley, Martin Luther King Jr, successful sound technicians, and all US Presidents since Lyndon Johnson, industry leader Shure Inc has enjoyed an 80-year history at the forefront of the professional audio industry. Today, however, the company celebrates an important new milestone: the one-year anniversary of its Personal Audio Business Unit (PABU), a division of Shure specifically designed to put professional-grade audio products into the hands of consumers.

Driven by the early success of its award-winning E Series line of sound isolating earphones and QuietSpot mobile headsets, over the past year Shure has become synonymous in the consumer electronics industry with top-of-the-line audio accessories. These products marry Shure's deep professional roots with a keen understanding of the influences driving consumer demand. Shure's early acknowledgement of the potential for premium audio accessories has propelled the brand to be one to the consumer electronics industry's newest groundbreakers as evidenced by consumer appeal, numerous industry awards, strong sales, and the growth of new channel opportunities with leading retailers such as Apple, CompUSA, Amazon.com, and Brookstone.

"Over the course of our 80-year history, we've unwaveringly abided by our philosophy of delivering products that adhere to the strictest performance, design, and durability standards. By bringing that mantra into the consumer realm, everyday electronics enthusiasts are discovering what professional musicians have known for years: that Shure products make the audio experience better," said Mark Karnes, General Manager of Shure's Personal Audio Business Unit. "We want to thank all of Shure's employees, partners, and affiliates who have worked hard to ensure the company's continued success and development. You've paved the way for Shure's exciting road ahead."Complementing the recent surge in new products on the consumer end, Shure has maintained its unparalleled commitment to innovation in its professional audio division with the back-to-back introductions of its SLX and PGX wireless microphone systems.Following their preview at this year's Consumer Electronics Show, Shure recently released the QuietSpot Inline cellular headset, and is expected to announce the latest addition to its E Series line, the E4c sound isolating earphones, in Q2.


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