Shure previews Axient Digital at RADA
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Announced at NAB in April, Axient Digital takes the crystal-clear audio performance, rock-solid wireless operation, automatic interference detection and avoidance, and transmitter remote control and monitoring features offered by Shure's previous analogue Axient wireless systems, and builds these features into a scalable system with an ultra-low-latency, high-channel-density digital RF engine at its core, offering AES256 encryption and advanced connectivity as standard.
Demand for the RADA preview of the new system, which replaces Shure’s existing Axient and UHF-R wireless microphone ranges, was such that three sessions introducing the system were held during the day to accommodate all of the attendees who registered.
Each session was led by Shure UK’s Pro Audio Group manager Tuomo Tolonen, who has been the face of the Shure Audio Institute’s regular educational Wireless Mastered seminars in the UK for the past three years. At RADA, Tolonen summarised the components of the new Axient system and explored its capabilities in detail, explaining the system’s suitability for each of its target markets and responding to the audience’s questions at the detailed Q&A at the end of each session.
“Demand for convenient and utterly reliable wireless systems in the theatre sound, live music, and corporate and installation audio markets is still rising, even though the range of RF frequencies available for radio microphone usage all over the developed world is shrinking because of spectrum sell-offs,” he explains.
“The pressure is on, because audio failure in most of these markets is not an option. Axient Digital is Shure’s response to these challenges, and we’re delighted — although far from surprised - at the healthy interest it has attracted.”
Axient Digital is due to begin shipping later this summer with the AD series handhelds and bodypacks. The ADX series transmitters, including the ADX1M, the first micro-bodypack with an internal, self-tuning antenna aimed at the theatre, broadcast and corporate audio markets, will be added in the new year.
(Jim Evans)
