Sinolight will launch two new LED display products at PLASA 2011, the Diamond 4 modular high resolution screen and the Slim Line P11 indoor/outdoor SMD LED display, aimed at the digital signage market.

Diamond 4 is aimed at high quality applications and includes several proprietary technologies, including a cast aluminium module design, combined with four fast locks to make connection easier and faster. With no fans and cooling via an efficient heat sink, the unit is stated to be noise-free, suiting it to prestigious areas such as meeting rooms, studios, concert halls and other indoor applications. Image quality attributes, the company adds, include high contrast and a high refresh rate, aided by an innovative LED lamp design in a 45 degree configuration combined with high pixel density.

The Slim Line P11, says Sinolight, is designed to satisfy the requirement for super slim and ultra light LED displays, and is aimed at marketers who are keen to optimise their advertising spend via targeted marketing and interactivity. A "robust and reliable" system, Slim Line is positioned as the ideal display solution for areas with apace constraints and limited installation space.

With high pixel density and luminance for visual clarity, the IP65-rated, 6000 nits (outdoor) brightness SMD LED Slim Line has a wide viewing angle of more than 140 degrees, and is capable of producing more than 4.4 trillion colours with an operational life of more than 70,00 hours. Each panel is 90mm deep and weighs 29kG.

Sinolight says that while it is a relatively new entry in the LED display world, having established itself only in 2004, in its short history the company has managed to get a foothold in the LED market - and has ambitious plans to be among the top five LED manufacturers in the world by 2015.

PLASA 2011 2-N32


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