The Phones 4U Arena Manchester
UK - SMG Europe, the largest operator of sports and entertainment venues in the United Kingdom and Europe, have selected amBX dynamic lighting control for the iconic Phones 4U Arena Manchester. amBX will enable flexible and dynamic control for the upgraded lighting in the Concourse area as part of a significant investment in the famous venue.

Neil Macdonald, chief executive of amBX said, "We are delighted to have the unique capabilities of amBX recognised by such a major operator in this way. In addition to managing all the operational lighting requirement, amBX Light-Scene Engine will also be providing a flexible and dynamic solution to enhance how lighting can be used to enhance the experience of the venue."

The amBX Light-Scene Engine is the latest lighting control offering built on amBX technology. The Light-Scene Engine has been designed to be easily integrated with existing and new lighting installations and designs so that state-of-the art levels of lighting and experience control can now become widely available and accessible.

amBX software manages sophisticated interaction between digital content, applications and effects delivered to real world environments. amBX technology has been developed to suit a wide range of applications.

amBX is a privately owned UK business which was created on spin-out from Philips Electronics where the technology was originally invented and developed. With a wide portfolio of patents amBX markets its products and software into the commercial lighting marketplace and is seeing rapid adoption as the world transitions to digital solid state LED lighting. amBX is changing the way the world uses light.

(Jim Evans)


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