The move will create a new dedicated point of contact for Tannoy, Lab.gruppen and Lake customers in Spain and allow easier access to the companies' wide portfolio of professional loudspeaker, amplification and digital processing products across both the touring and installation markets.
Over a successful 20 years, Soinua has grown to become one of the leading companies in the fields of quality sound reinforcement, equipment rental and professional touring. Having dedicated themselves exclusively to the live sound market, recently the company has expanded their professional activities to the areas of distribution and sale of professional audio equipment.
The most recent major addition to its portfolio is the distribution to the Spanish market of the Lab.gruppen, Lake and Tannoy brands.
Jorge De La Torre, Head of Sound at Soinua, said: "As experienced users of these products and others belonging to the TC Group, we are very happy to add these brands to our catalogue. We have started a new relationship with the aim of offering the best service, training and response to our customers."
Miguel Hadelich, VP of International Sales for Touring and Install for TC Group International, said: "We have a long and trusted relationship with Soinua through their usage of Lab.gruppen and Lake products in the field, and it's a pleasure to extend that trust and friendship into the distribution of our products across all three brands, Tannoy included. We are confident that both our touring and installation customers in the Spanish market will be well served by the team at Soinua, and I'm looking forward to working with them going forward."
(Claire Beeson)
