USA / UK / Germany - At the beginning of March the film production of the Sony Foam City commercial took place in Miami. The foam effects were provided by well-known special effects rental company Back Stage Technologies from Wiltshire (UK). To carry out the job they expanded their special effects rental equipment by eight MBN F-630 foam generators, an MBN FC-500 foam cannon and an MBN F-300 foam generator. Also, a large quantity of MBN foam fluid was used.

Back Stage Technolgies copied the idea of a concert speaker system - i.e. the complete system was made up of many smaller systems that were bolted together. The foam machines were made in such a way that they became modular and, like the speaker systems, could be bolted together on location and suspended in arrays. In this way they could create a foam generating system that was both portable as well as giving them the flexibility of suspending as many "heads" or "generators" as they wanted.

The company reports that the MBN foam generators were "easy to handle, very reliable and had an enormous foam output".

The Sony Foam City commercial you can see at the moment on many European TV stations. On the internet you can find the commercial by using the following links:
www.sony.de/images (German)
www.sony.co.uk/images (English)
www.sony.it/images (Italian)
www.sony.es/images (Spanish)

(Lee Baldock)


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