In addition to premiering new products to the European market, Sony will exhibit its diverse product range offering architects, consultants, designers, engineers and integrators the opportunity to experience Sony application-led solutions for the workplace and other public venues. ISEurope's intensive training programmes staged throughout the show will cover a variety of topical issues including home theatre, multi-room automation and digital signage. Offering a real working environment for digital signage solutions, Sony will work with the show's organizers to enhance this growth sector within the show.
Sony Europe's vice-president of marketing, Ian Collis, enthused: "We' re very pleased to be involved with ISEurope - Sony has been looking for a platform to promote its B2B solutions and as an official sponsor we're totally committed to being part of this innovative showcase. It is tackling the future of a digital age in the home, the workplace and across a vast spectrum of commercial applications. We are looking forward to working with the organizers, the sponsoring associations and other key industry manufacturers, including AMX, Crestron, Extron and Mitsubishi to maximize the show's unique market position."
ISEurope show director, Mike Blackman, added: "Building on the success of the first ISE, we are delighted that the key organizations' pioneering advanced systems integration are profiled. Sony's commitment will particularly augment the visitor experience and fuse into the co-affiliation between the co-sponsoring trade associations."
(Lee Baldock)
