"Sony is looking at the major shows to enhance its visibility in this emerging market and ISE is an emerging platform to achieve this." says Ian Collis, VP marketing for Sony Europe.
"We were pleased with the positive response, feedback and general enthusiasm generated by the 2005 show in Amsterdam and are delighted to see that ISE 2006 is already 40% bigger that the previous show. We see ISE as a pivotal event that has gained an important foothold on the Integrated AV systems market and we are happy to see Sony Europe playing a key role in building on its success." Said Mike Blackman, managing director Integrated Systems Europe.
(Jim Evans)