SOS support for Feed our Crew initiative
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While DWR Distribution established, administer and are a contributor to the SOS Charity Fund, the entertainment industry has fully participated in fundraising events. “Although DWR Distribution is also going through a tough time, the money we’ve raised for the SOS belongs to the people and not to us,” said Duncan Riley of DWR. “The SOS was established to help people in times like these, this is what it’s all about.”
When all events were abruptly shut down due to Covid-19, Tamsyn Strydom, co-founder of Feed our Crew, was active on a couple of groups and forums aimed at technicians.
“The message that kept coming through was that people needed help,” Tamsyn recalls. “Initially, I started communicating with Kagiso Moima Wa Masimini, and together our aim was to put together an appeal to the President of South Africa.” Tamsyn and KG asked people in the industry to make videos to be sent to the presidency in order to illustrate the struggle that the entertainment world is facing.
Marcia Alves , a seasoned technical manager, also reached out to Tamsyn regarding the video appeal and as the videos came in, Tamsyn, KG and Marcia knew they had to do more and Feed Our Crew was born with the assistance of Gomolemo Madumo, Landy Yeatman (People4Purpose), Sasha Raubenheimer (freelance technical manager) and Vickie Whitehead.
“Feed Our Crew will not discriminate against anyone who applies, but the aim is to reach the most vulnerable people,” Tamsyn explains. Feed our Crew has also partnered with People4Purpose, an NGO headed by Landy Yeatman, who will administrate the fund.
“Applicants are requested to provide a short motivation and two contactable references from industry professionals from the last four months, along with their ID number and contact details. Please remember that those eligible for UIF do not qualify,” Tamsyn continues. “Identified candidates will be issued with a voucher valued at R1,000 from Shoprite/Checkers. This will enable them to buy groceries, electricity if needed, nappies or formulae, medication and their basic needs.”
The cries for help are coming in fast and furiously, but thanks to the dedication of the Feed Our Crew team, R66,000 has already been raised, which does not include the R50,000 donation from the SOS Charity Fund. To date, 56 freelancers have been taken care of.
“People have been incredibly generous,” says Tamsyn. “I’ve had donations from event companies that I’ve never heard of.” The acts of kindness touch the heart. One such story is of event planner Daria Higgins from True North Events who initially reached out to Duncan Riley and Tamsyn, worried about what would happen to the technical crew during the lockdown and was ready to contribute. She was one of the first financial contributors to Feed Our Crew.”
