Sound Advice, the Music Industry Education Roadshow, kicked off its tour of the UK on Monday 21 October to a packed auditorium of eager young music students at The Brit School, the venue for the launch event.

The day, which began at 11am, was split into three seminars Can't Get You Out Of My Head - from the Song to the Recording; Help I Need Somebody - from the Concept to the Concert; Paid in Full - from Rights to Royalties. Panellists for the London seminars were Horace Trubridge, Andy East, Sharon Rose, Radio 1 star Steve Lamacq, and Blue Weaver for the creative panel; Howard Ricklow, Nick Kanaar, Martin Talbot, Peter Horrey, Jane Dyball and ex Dire Straits manager Ed Bicknell for the business seminar and Frances Lowe, Peter Horrey, Mark Jones, Jo Laverty, Malcolm Buckland and Jill Drew on the rights and royalties panel. Over 200 students joined industry professionals for the day of seminars.

James Sellar, general manager for the MMF, says of the event: "The Music Industry is working to ensure that the next generation of industry personnel have a mutual respect for all areas of the business - from conception to consumption and awareness of the key principles contained within. The success of this Roadshow will go a long way to ensuring that the UK can continue to field some of the most respected professionals in the world."

From London, the Roadshow travelled north to Glasgow, and then to the Liverpool Institute of Performing Arts, and from there to The Life Café, Manchester, before heading down to The Broadway Media Centre in Nottingham on 25 October - each venue with its own line-up of expert panellists.

Sound Advice represented a unique collaboration by all of the UK's leading Music Industry organizations under an educational banner. Sponsored by HMV - the UK's leading specialist music retailer, it aimed to provide music students around the country with invaluable advice from leading industry figures about issues affecting the industry and how these might impact on their future careers. The importance of live music, the value of copyright and the need for education within the industry were key issues on the agenda.

(Ruth Rossington)


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