"It proved to be a breathtaking three weeks," reports managing director, David Graham, "so much so that we immediately augmented our existing stock with a further 12 NEC 42in and 50in models."
Among the notable London venues that either hired or purchased displays were Charles and Adam Breeden's All Star Lanes and The Lonsdale. While the former ordered a 50in display, three 42in plasma screens were distributed around the exclusive Notting Hill bar restaurant.
1 Lombard Street brasserie in the City purchased three 42in plasmas, while the upmarket restaurants Beach Blanket Babylon and Nozomi also laid on World Cup coverage for their patrons, respectively purchasing four 32in displays and a single 42in.
Other clients of Sound Division Group who hired screens for the duration of the tournament included The Loop Bar (50in), Boulevard (50in), Below Zero (Icebar) and the famous Sanderson Hotel (both 42in).
(Chris Henry)
